Market Reports

Information on Liquid & Grit's market reports


Liquid & Grit’s monthly market reports analyze revenue-driving trends in top-grossing mobile gaming apps in the casual, core, and casino markets, and a report on slots designs. These monthly reports provide an overview of the most important mechanics, soft-launches, breakout apps, features, and innovations released that month.


Our market reports are divided into three main sections: “Impact Driver,” “Trends and Impacts,” and “Market Watch.”

Impact Driver - Contains analysis on feature, event, and content release trends that are driving revenue or downloads according to our data models. This section includes revenue analysis, a teardown of a recent example from a leading app, and actionable insights on how to successfully design and release new mechanics.

Trends and Impacts - Contains information on how these release trends have changed over time within markets, genres, and apps to identify areas of opportunity.

Market Watch - Identifies up-and-coming soft-launch and breakout apps as well as notable feature, event, and content releases within top-grossing apps to help you stay on top of the latest innovations. We currently track over 170 apps across the casual, core, and casino markets, covering either all of the apps that make up 80% of the revenue of a subgenre or a minimum of two apps, whichever is bigger.

Further supplementary information and interactive links are included in an Appendix.

How to Access the Reports

All the reports you subscribe to are sent directly to your email as soon as they’re published. Within each report email you receive, you'll also find a summary of the report's content to get an overview of what's inside.

For information on how to manage the reports you receive, check out email preferences!

To view our past reports from our website:

  1. Navigate to the "Insights Tool” in our Impact Portal

  2. Select "Market Reports" from the filter menu on the left side of the screen.

  3. From here, you can filter by report type and sort results by publication date or alphabetical order from the drop-down menu.

Receive Reports in a Slack Channel

To receive our market reports directly in your or your company's Slack channel, please email

You must be the admin of your L&G account. If you are unsure who the current admin is or wish to change the admin, email

You must be or connect with the admin of a Slack account.

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