About Us

Information about our company, our products, and our people.

Our Products

We've designed our service to send you valuable information while leaving several doors open for you to pull deeper insights on particular topics of interest. Each month you will receive a concise email on the major revenue drivers and product trends in the market. In that email, you can click a link to download a PDF report and read our full analysis. The information and data in our reports and tools are completely transparent, so you can see exactly how we derive our conclusions.

To dive further into a specific topic, you can utilize our Wiki Tool, which contains several years' worth of reports, analyses, and data. Our Wiki Tool categorizes everything we've written according to a proprietary taxonomy system so that you can easily find all the relevant information.

To dive even deeper, you can utilize our Database Tool. Our Database Tool holds over 25k galleries of features, events, and content that include high-quality gameplay videos and images. Instead of downloading and playing games to level X, you can simply find the app in our Database. Much of the content found in the Wiki Tool contains integrated references to content in the Database, allowing for seamless navigation to aid your research experience.

Our Name

In an interview, Steve Jobs was asked about his personal beliefs regarding great product development. He answered with a parable about a rock tumbler:

“[We took] some regular old ugly rocks and we put them in the can with a little bit of liquid and grit powder, and we closed the can up. And he turned this motor on and he said, come back tomorrow.

And, I came back the next day, and we opened the can. And we took out these amazingly beautiful polished rocks. The same common stones that had gone in through rubbing against each other like this (clapping his hands), creating a little bit of friction, creating a little bit of noise, had come out beautiful.”

Our mission is to provide the liquid and grit powder for your product development process, hence our name—Liquid & Grit.

Our Founder

Meet Brett Nowak, CEO and Founder

"Back in 2015, I started Liquid & Grit. I was director of product at Blue Shell Games and prior to that the product manager on Zynga Poker. I was putting out fires, writing specs, doing analysis, dealing with personalities, and everything else that went with managing a top-grossing mobile game. I was also downloading all the competitors' games and playing them, looking at their revenue numbers, and trying to figure out what the next revenue-driving feature would be. I needed to know who was going to be my next big competitor in the market, what apps were getting released that I should know about in other genres, and everything else that goes into formulating competitive intelligence. I felt like if I had that problem, then probably some other people I knew had that problem too."

Brett Nowak attended Harvard University and the Tuck School of Business.