Product Design Toolkits

Overview

Our Product Design Toolkits offer comprehensive analysis and insights into specific game mechanics. To develop these insights, we analyze the mechanics in leading apps across markets, tear down economies, review academic and market research, and interview players.

Toolkit Resources

Each Deep Dive Toolkit contains several resources:

The Product Design Report contains an overview of the mechanic, in-depth analysis, keys to success, and research-based design insights.

The Economy Spreadsheet breaks down the mechanic's economy data in top-grossing apps. This data serves as the backend for insights provided in the Deep Dive Report.

The Detailed Document offers comprehensive charts, tables, data, and revenue impact analyses for the mechanic across genres.

The Comparison Sheet compares different implementations of the mechanic by top-grossing apps.

How to Access

1. Go to our Insights Tool.

2. Navigate to "Category" and then click "Product Design Toolkits"

3. Click the Product Design Toolkit you are interested in. You can access all of its resources from this page.