Custom Work

Learn how to subscribe to Liquid & Grit's custom work team that provides data, analysis, and insights on the subjects that matter to you.

Get in touch with us here for more information.

Premium Insights Engine —Custom for your team.

Liquid & Grit provides deep, actionable product research that helps teams answer their highest-priority product questions. From monetization and economy teardowns to deep competitive analysis, our research is designed to help your team make faster, more confident product decisions.

A dedicated, always-on research partner.

Our research team acts as an extension of your product organization, investigating the questions your team doesn't have the bandwidth to answer internally. Every engagement is tailored to your business objectives and product priorities.

Project Management

You'll have visibility throughout the project via a shared Google Doc, dedicated Slack channel, and weekly check-ins, where you can review progress, provide feedback, and ask questions along the way.

At the end of the project, you'll receive:

• A Google Doc with findings and recommendations

• A Google Sheet containing supporting data

• A Google Drive folder with screenshots and captures

Strategic, Development, and Quick-turn projects are scoped upfront, with the work defined in a written scope and sized by project blocks.

Deep Expertise Across Product, Economy, Monetization, and Growth

A full suite of research capabilities, under one subscription.

Topic	Example Questions	How We Approach It
FTUE First Time User Experience	Where do friction points lead players to drop off in the first session? How do top games introduce tutorials, rewards, and early monetization?	We capture the first 5–7 hours of play across leading apps, tracking onboarding patterns, friction points, and monetization timing to surface best practices.
ECON Economy Analysis	Where is the economy balanced or leaking value? How do top competitors pace rewards, sinks, and progression?	We play through early and mid-game across spend profiles, mapping faucets, sinks, rewards, and more.
COMB Competitive Monitoring and Benchmarking	How do we stack up against direct competitors? What are they doing that we aren’t?	We run a structured teardown across the dimensions most relevant to your product — feature set, monetization, live ops design, and content — and deliver a clear, actionable comparative report.
$$$$ Monetization & Pricing Analysis	How are leading games structuring offers, conversion points, and player value? Where are the biggest monetization opportunities?	We inventory IAP offers, triggers, and conversion tactics across comparable products, surfacing the gaps and opportunities most relevant to your game.
UAGA UA & Growth Analysis	Which creative trends and channel strategies are working? How well does acquisition align with the actual game experience?	We audit ad creative, network activity, and social channels — then assess how acquisition messaging connects to FTUE and early gameplay to identify misalignment and opportunity.

How to Get Started

1. Fill out our 2 minute intake form and we'll see if it's a good fit.

2. If your request can be answered using our existing research, we'll compile the relevant insights and share them with you as part of your Liquid & Grit subscription.

   1. For more information on requests such as these, explore our Research Rangers.

3. If we don’t already have what you seek, we can discuss the details of a custom work project, including scheduling, pricing, and the types of insights that will most help your team.

4. We will outline your project using a shared Google document.

5. You will receive your desired information and insights by the agreed-upon date.

*Note that custom work projects are priced separately from Liquid & Grit subscriptions. Find more details on pricing here.