"Back in 2015, I started Liquid & Grit. I was director of product at Blue Shell Games and prior to that the product manager on Zynga Poker. I was putting out fires, writing specs, doing analysis, dealing with personalities, and everything else that went with managing a top-grossing mobile game. I was also downloading all the competitors' games and playing them, looking at their revenue numbers, and trying to figure out what the next revenue-driving feature would be. I needed to know who was going to be my next big competitor in the market, what apps were getting released that I should know about in other genres, and everything else that goes into formulating competitive intelligence. I felt like if I had that problem, then probably some other people I knew had that problem too."