Impact Portal Overview
The Impact Portal provides an easy way to examine the data from our analyst team and perform in-depth investigations into market trends.

An Insights Generator for Mobile Gaming

The Impact Portal is a powerful and easy-to-use tool that combines our tagging with data from your third-party providers to generate more valuable insights. One of the most valuable insights it provides is average, median, and standard deviation of revenue impact by mechanics from the top mobile gaming markets.

How to access

You must be logged into our Tableau Online site to access the Impact Portal. You must also have an active account with Sensor Tower or App Annie with API access to pull in revenue data by app. Email Brett to find out more.

Main Menu

In the Impact Portal tool the user toggles between a Main Menu and various visualizations. The Main Menu is used to generate visualizations. Visualizations can be downloaded as images (.png), PDF, and as slide deck presentations (.pptx). From the Main Menu, each visualization is generated from three criteria of inputs: Filters, Parameters, and Visualization.


You can use filters to limit aggregation of results to predefined categories of mobile app data. You can filter by Market, Genre, Subgenre, Camera POV, Setting, Art Style, Theme, Mechanic, and by individual apps.


You can parameterize your data by timeframe, update type, concurrency and concurrency level, temporal resolution/XoX (WoW, MoM), and normality aperture.


You can choose one of 12 different visualizations. These are Revenue Impact Averages by Mechanic and Individual Rankings, Distribution of Updates by Market and Distribution of Updates by App, Rate of Releases, two XoX calculators, Intersect Examiner, Subgenre Breakdown, SDR Impacts, SDR Rankings, and SDR Distribution. The user has access to parameters within each visualization.

How to use

When using the portal, the workflow has a simple framework: set your frame of reference and get your results. Then, set a new frame and compare the new results. Different visualizations have different sets of options available while working, but it should be noted that these settings are carried over as you navigate between different areas.
The Main Menu screen provides navigation to all areas of the portal. Most navigation options have an alternate “mode” that can be accessed using a toggle switch on the right-hand side of each section header. When the alternate mode is active, the toggle switch and the navigation link will change color. You can also navigate between the alternate modes of a visualization from its dashboard page (there will be a link in the lower portion of the left-hand control bar).
Filter selectors have a reciprocal filtering system between them to prevent invalid combinations, so it’s best to start from the markets and work your way down. You can press and hold CTRL while clicking to select multiple items in any section. Parameters are available on every dashboard in the portal. Some pages have extra parameters.
While setting up your filters and base parameters, you will notice a readout in the bottom of the menu that shows how many data points fit your selected criteria. This will give you a sense of what to expect when choosing a visualization.

Impact Portal Tips


When navigating through the Portal, the Question Mark in the upper right corner opens a “Help” screen with more information on the visualization.

Reduce noise

When working with visualizations, use parameters like concurrency, concurrency level, normality aperture, and min count to reduce noise and eliminate outliers.

Blank page

If a page is showing up blank, double check your filters and parameters. “Min Count” is especially tricky for pages where it applies. It’s a good idea to set it to zero if you’re dealing with smaller data samples.

Resetting filters

If you refresh the page or navigate back to the Tableau Online home screen, your filters and parameters will reset. This is a good thing if done on purpose, otherwise it can be frustrating. Make sure you use the internal navigation buttons to get around the portal if you want to keep your frame of reference intact.

Counts and XoX

All XoX calculations are based on a rolling window which centers around a given date, so a WoW impact is considered as the sum of this day and the following six as compared to the sum of the previous seven. XoX calculations will only appear if all days in the relevant windows have been reported. Because of this, the counts seen on aggregated impact charts within a given frame of reference may differ from charts which do not include revenue calculations.